Massachusetts-based New Balance Arch Company was founded in 1906 by businessman William J. Riley. Riley came up with the name "New Balance" by observing chickens in his yard and he explained to customers that the chicken's three-pronged foot resulted in perfect balance. Today, New Balance is still regarded as one of the world’s most elite sports footwear manufacteurs. Their coveted “Made in”- line consists of precise craftsmanship with premium materials.
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